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HYUNDAI EQUUS

By Paul Borden

 

There is no stronger evidence as to how far Hyundai has come over the last decade-plus than this:

The South Korean automaker now puts out a $60,000 luxury sedan.

And it's worth it.

The 2011 Hyundai Equus, produced by the same company that was on the verge of going out of business in the U.S. in the late 1990s because of the poor quality of its cheap entry-level compacts, is a card-carrying member of the country club set, at home with the best German and Japanese luxury vehicles offered -- and at a price that will leave you enough for a couple of golf and tennis lessons as well.

But no shortcuts have been taken here.

The Equus offers as standard many features available only as options among its competitors. They include air suspension, 19-inch wheels, a collision warning system, rear seat-mounted side airbags, a lane-departure warning system, adaptable cruise control, front-and-rear parking sensors, heated and ventilated front seats, premium audio system (with 17 speakers), driver-seat massage, heated rear seat, and more.

“When you’re spending this much for a new car, you don’t want to feel like you’ve been shortchanged on engineering, technology or features,” John Krafcik, Hyundai Motor America president and CEO, is quoted in a news release.

Hyundai offers the Equus in two trim levels, Signature and Ultimate. Pricing for the Signature starts at $58,000. The top-of-the-line Ultimate checks in at $64,500.

Both are based on Hyundai’s Genesis platform, though enlarged a bit, and come with a 4.6-liter V8 engine that drinks either premium or regular fuel. With premium you get 385 horsepower and 333 pound-feet of torque. The figures with regular fuel are slightly lower at 378 and 324, respectively.

That power is sent to the rear wheels via a six-speed automatic transmission with manual-shift capability, though you must use the shift lever on the center console. No steering wheel-mounted paddle shifters are offered.

Fuel economy is not what vehicles in this class are all about, but for the record, the company puts the figures at 16 mpg city, 24 highway.

What the Equus is about is getting you to your destination with a smooth, quiet, comfortable ride in luxurious accommodations. The interior features an Alcantara suede headliner, genuine wood accents on the center console, dash, and doors, and genuine quality leather throughout. Materials are of the highest quality.

Controls for audio, climate, and navigation functions are easy to figure out and operate. Many work by turning a knob on the console that coordinates the function with what mode the navigation screen is set on, that is to say, if the display shows audio, turning the knob scans the station lineup, but if in navigation mode, turning the knob resets the map scale. Buttons on the console set the mode.

One key difference between the Signature Equus and one with the Ultimate package installed is the seating configuration. The Signature seats three in the back, the Ultimate only two because of the console snuggled in between the two passengers.

In that console is a small, but real, refrigerator.

Hyundai never has been shy about incorporating a feature it likes in a competitor’s model and putting its own version in its lineup. It has done that with the massage system for the right-side rear-seat passenger. I first saw this a few years ago at the introduction of a top-of-the-line Lexus LS sedan, and it struck me then that this is what real what luxury is all about.

With the use of a remote not unlike the one you use to channel surf on TV, you can set yourself up for a relaxing massage on your journey home at the end of the a long day -- provided, of course, you have somebody else to drive you there.

You can also move the front-passenger seat forward to give you more legroom, not to mention more support through a power-operated footrest that lifts your legs.

The Ultimate package also includes separate controls for climate adjustment and an entertainment system with an eight-inch monitor. (Which reminds me; the screen for the navigation system is nice and big, too, and quite clear and easily seen at a glance, which isn’t always the case with some screens.)

If all that is a bit much for your tastes, no worry. Other than those extra features, you get every bit of the luxury and comfort in the Signature series that you do in the Ultimate. Hyundai has not skimped on features as there is no real “base” model that you tend to find in some other brands.

About the only thing you are going to have to give up in an Equus is the cachet that the European and Japanese luxury brands carry.

But that, too, will be changing as the world and market becomes more aware of just how much the Equus offers in luxury, quality, technology, and bang-for-the-buck.

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Articles by Paul Borden:
>Subaru Tribeca
>Audi A5 Cabriolet
>Chevy Cruze
>MAZDA'S MX-5 MIATA
>BMW X6 M
>Buik Lacrosse 2010
>Dodge Dakota 2010
>Mercedes-Benz SL Class
>Toyota Sienna
>Volvo S60
>Smart Car
>VW Golf, MazdaSpeed 3
>Infiniti M56S