JULY 2010 LUNCHEON
By: Giulianna Levin, Photos
by Pepe Delfino
The July meeting
of SAMA was a special treat sponsored by Cadillac. The meeting was held
at Smith & Wollenski in Miami Beach (didn’t I say it was a treat?). The
special guest of the luncheon was not the Cadillac executives or even
the knowledgeable Cadillac technicians sprinkled throughout the room
eager to answer any question a member asked. No, the real star was the
2011 Cadillac CTS coupe parked right outside the restaurant.
One could only expect the best after testing the Cadillac CTS Sedan.
Although we were not able to test the Coupe, the look alone is just
about enough to know you’re going to enjoy driving this car. The coupe
is about two inches shorter in both height and length than the Sedan.
The lines on the car and the updated yet familiar Cadillac-esque
placement of the tail lamps gives the effect that this is going to go…
The Coupe, introduced as a concept car almost three years ago in
Detroit, offers on the standard vehicle, a 6-speed automatic
transmission, 3.6L V6 engine, Bose audio system, rear parking
assistance, and remote access with remote start. Interesting details are
handle-free doors and push button entry.
The Cadillac group executed an excellent presentation for the group that
focused primarily on the marketing plan for the Coupe. Cadillac states
that their goal is to “Engage”, “Enrich”, and “Enchant” the customer.
It’s clear that Cadillac is pushing a strong marketing campaign complete
with culinary events, golf clinics, and a specific emphasis on
supporting the dealerships to promote the car’s launching in their own
way. And why wouldn’t they make such an effort? The Cadillac CTS Coupe
is quite frankly—very exciting.
Cadillac compares their vehicle to the 2010 Mercedes-Benz E350 2dr Cpe
(Rear Wheel Drive) and the 2011 BMW 335i xDrive 2dr Cpe (All Wheel
Drive), with special attention drawn to the CTS Coupe’s 3.6L engine vs.
these competitors’ 3.5L and 3.0L displacement, respectively.
Also debuting soon are the Cadillac CTS Coupe V and the Sports Wagon V.
The CTS Coupe V has a V8 engine with the most powerful engine Cadillac
has built so far with over 550 horsepower.
For more information regarding the CTS Coupe please visit