by Paul Borden, photos by Pepe Delfino


Once again, a full house showed up for SAMA’s monthly luncheon as just under 50 members and guests were present to to learn about Hyundai’s new Blue Link telematic system, which offers a driver such features as turn-by-turn navigation, automatic accident notification, stolen vehicle recovery, remote door lock and unlock, remote start, and many more safety and convenience features.

Michael Dietz, manager-product planning for Hyundai Motor America, gave a formal presentation during the luncheon at the Country Club of Coral Gables and followed with one-on-one (well, more like two-or-three on one) sessions following the event.

Blue Link is a three-tier system with each tier building on the other, Dietz explained.

What could be considered the base system is the Assurance package, which includes such features as collision notification, emergency roadside assistance, enhanced roadside assistance, and a monthly vehicle report.

The Essentials package adds to that and includes remote door lock/unlock, remote vehicle start, quick tips on operating the vehicle’s various functions, vehicle diagnostics, stolen vehicle recovery, stolen vehicle slowdown, valet alert (who wants a valet who takes your car out for a pleasure ride?), geo-fence (which alerts the vehicle owner when certain boundaries, either by area or by miles, are exceeded) and curfew alerts.

The Guidance package offers turn-by-turn navigation at the punch of a button, traffic and weather information, and points-of-interest notification such as gas stations and their prices, and an eco-coach function for more economical driving.

After a free trial period, the system, already introduced on the popular new Sonata models but due to be made available throughout the entire Hyundai lineup over the next couple of years, starts at $79 a year for the basic Assurance package ($139 for two, $198 for three) up to $279 for the full guidance agreement.

The system is constantly being updated so the information is current as possible. It can even tell you if the restaurant you want a reservation for has been closed.

In addition to Dietz, Chris Hosford, Hyundai’s Executive Director of Corporate Communications, was in attendance along with the hardworking local crew of Yvonne Lorie, Ariel Garcia-Linares, Thelma Urbina, and Janessi Diaz.

SAMA wants to thank them all for their support for a very successful event!

In the brief business session that preceded the presentation, President Paul Borden again thanked members for their support of the Topless In Miami event in June.

Many have sent clips and videos of the event, and they are posted on the website ( and

Marcello Serrato announced four new members -- Patrick Alvarez of and Erika Blanco, Yoland Gonzalez, and Felipe Pas, all of Grinta Publishing -- bringing our total membership to 110 (and still growing).

Melissa Nobles of Kiskinis Communications introduced two interns from the company, Corola Voges and Katie Ward.

Details for the next luncheon have not been finalized, so watch your email!

To view larger images, please click here.

Ray Mummery, Rich Babl, and Ron Beasley

Daniel Alvarez, Daniel Romagnoli, and Patrick Alvarez

Juan Robbin, Maria Ravani, and Johnny Tapanes

Gaby Delfino and Marcelo Serrato

Gaby Delfino, Marcelo Serrato, and Woodie Lesesne




Pepe Forte, Woodie Lesesne, Pepe Delfino, and Gaby Delfino

Giulianna Levin, Kurt Ernst, and Malcolm Hogan

Angelo Serrato, Dick Kelley, and Pepe Forte

Woodie and Tony Lesesne

Angelica Willard, Johnny Tapanes, and Arturo Duran

Ron Beasley and Yvonne Lorie

German Botero and Joe Willard

Tony Serrato, Carola Vogue, and Katie Ward

Diego Cichero,
John Kiskinis, and Juan Robbin

Giorgio Cerboncini and Dick Kelley

Diego Cichero, and Maria Ravani

Paul Borden

Carola Vogue, and Katie Ward

Paul Borden and Juan Robbin

Thelma Urbina and Janessi Diaz

Gaby Delfino, German Botero, Paul Borden, and Marcelo Serrato

Kurt Ernst, and Jason Alpert

Marcelo Serrato,
Joe Martinez, and Vivian Crucet

Melissa Nobles, and Pepe Forte

Ariel Garcia-Linares and Marlen Bedoya

Ed Williamson, Joe Willard, and Angelica Willard

Michael Dietz

Michael Dietz