New 2015 Jeep Renegade
sponsors July's Luncheon at Marlin's Park.
By: Paul Borden -
Video & Pics by Pepe Delfino
lost, but SAMA members still got to see a winner in the new Jeep Renegade
and Cherokee Altitude at SAMA’s July luncheon.
Held at Marlins Park, the luncheon drew 37 members and guests on July 30.
The only business conducted was a reminder from John Kiskinis of the date
of the Miami International Auto Show press day, which is Nov. 7. Our next
meeting is tentatively scheduled for Aug. 21. Watch your email box for
Before adjourning to a stadium suite, attendees got an overview of Jeep’s
newest model from Jim Morrison, head of Jeep Product Marketing, and Klaus
Busse, Vice President — Interior Design for Chrysler Group.
The two SUVs present contrasting styles.
The Altitude is a slick, aerodynamic all-black version of the Cherokee
without a spec of chrome. Morrison sees it as very appealing to the Miami
market — one of the “coolest” SUVs you will find on the road and one of
the “coolest” in Miami, he said.
The Renegade is an all-new, boxier small SUV that combines the fun-loving,
open-air, free-wheeling aspect of the Jeep Wrangler (take the top off,
take the doors off) in a bit more conventional SUV that also figures to
appeal to adventure-seeking South Floridians.
Yet they both also feature Jeep’s traditional off-road capability (“If it
can’t go off-road, it won’t be a Jeep,” Busse said.), and two styling cues
you’ll find on every Jeep — the seven-slot grille and the trapezoidal
wheel arch that was the result of an Army’s private’s desire to keep the
tires from flinging mud on the general riding in the back.
The Cherokee is a 2014 model on sale now at Jeep showrooms. The Renegade
is a 2015 that is scheduled to go on sale in the U.S. in the first quarter
of next year.
A link to video of their presentation with more facts, figures, and
observations is available on the website.
In addition to Morrison and Busse, Angela Bianchi from Jeep PR and our
good friend from Jeep/Chrysler Lisa Barrow joined us.
We want to thank them all for showing us two interesting additions to the
Jeep portfolio and for the special afternoon at the ballpark, even though
the Marlins eventually lost 4-3 to the Washington Nationals when a
ninth-inning rally came up short.