6  June 2017

Good News!


The Board of Directors of SAMA, wishes to congratulate our founder member Mr. Jaime Gabaldoni, Univision Autos , for the nomination for an Emmy® Award for the Los Angeles Area.




We wish him best of luck





The SAMA Board.






Thursday 20th, 2016 - 11:00am

Driving opportunities - Lunch at Noon. Rusty Pelican - Key Biscayne

Sponsored by: Volkswagen All Track

Speaker: Mr. Will Gock

Product Communications at Volkswagen Group of America


We want to take this opportunity to thank you once again for your support of this event.  As a reminder, is the time to nominate officers for 2017. You have made it the success it is today. See you there!!!

RSVP to Angelo Serrato at 954-428-6689 or email him at 





Dear SAMA members:

We want to inform you that we have decided that we are postponing the Everglades Challenge off-road event that we had scheduled for Nov. 30 to a later date to be determined.

Comments from several manufacturers during the recent Miami International Auto Show brought into question just how many vehicles they would be able to bring to the Challenge at this time, and we did not want to put at risk the status of the inaugural event when delaying it could enhance its chances of success.

By having it at a later date, it also will give manufacturers more flexibility with their schedules to support the Challenge and will allow us to clear up some other details so that we can put on a first-class event.

We will be keeping you updated on news regarding the Challenge and if you have any questions, feel free to ask any Board member.

Again, we hope this doesn't cause an disruption to your plans/schedule.

See you at the next meeting, which, as a reminder, is the time to nominate officers for 2017. A tentative date for the next luncheon is Oct. 27 with Volkswagen as the sponsor. More details will be coming to our email inbox.

Pepe Delfino, President
Paul Borden, Vice President
Eduardo Hapke, Secretary
Marcello Serrato, Treasurer





Wednesday August 24th - Noon

Rusty Pelican Key Biscayne

Sponsored by the Steel Market Development Institute (SMDI)

Do you know what material provides enhanced performance, value and sustainability? The answer is advanced high-strength steel (AHSS). With an increasing focus on materials used to design and engineer vehicles as well as increased fuel economy regulations, there is more demand for high performance materials.
Join Dr. Jody Hall, vice president of the automotive market for the Steel Market Development Institute (SMDI), a business unit of the American Iron and Steel Institute on Wednesday, Aug. 24 to learn about the advancements in the various grades of steel, the application of steel in the vehicle structure and how it helps aid in occupant protection in the event of a crash and is easier to repair than vehicles made with alternative materials.

RSVP to Angelo Serrato at 954-428-6689 or email him at 





Dear SAMA member,

Join us for SAMA's July Luncheon at the Rusty Pelican in Key Biscayne

Thursday July 28th , 2016

Rolls Royce will present the new 2016 Dawn Convertible

12:00 - 2:00pm   Lunch followed by the Rolls Royce Dawn presentation.
2:00pm - 3:30pm Driving opportunities.

Please send your confirmation of attendance to Angelo Serrato at , at your earliest convenience. We are looking forward to seeing everyone there on time.

See you there!

SAMA Board




Dear SAMA member,

As we approach the middle of 2016,  I wish to thank you all, media, manufacturers,  PR & Advertising Agencies and associates members for your incredible support during this time.

Its our primary objective to continue developing new opportunities to enhance our presence in the automotive media market and to promote our association, now in its 9th year of life.

We have good news! Our yearly calendar of  monthly luncheons is sold out.  Yesterday we also received confirmation that our new event: "Everglades Challenge", a 4x4 contest to be held in the Florida Everglades will be sponsored by SDI ( Steel Development Institute), the same sponsors of the Texas Rodeo event. We invite and welcome the participation of all our manufacturers in all different categories of 4x4    ( Pick-ups, Crossovers and SUV's, from Sub-compacts to Full-size vehicles on both groups regular & luxury).

In another news, our fellow member Angelica Willard, has been working on our new "Year Book" which will be ready for distribution at the December's Christmas party with a review of all events this year and a comprehensive Directory of our members.

The June monthly luncheon and presentation is June 30th, at the Smith & Wollensky Restaurant: 1 Washington Avenue , Miami Beach. Lunch starts promptly at noon.  We wish to thanks our Sponsor: Mazda CX9 for their support.

10:30am - 11.45am  Driving opportunities.
12:00 - 2:00pm   Lunch followed by the Mazda CX9 presentation.
2:00pm - 3:30pm Additional Driving opportunities.

Please send your confirmation of attendance to Angelo Serrato at , at your earliest convenience. I'm looking forward to seeing everyone there on time.

Best to all,

Pepe Delfino








Our sixth annual Topless in Miami competition is fast approaching and though most of you no doubt are familiar with the routine, we want to confirm the details with you.

As announced at several luncheons, the date is Thursday, June 2, at the Ritz-Carlton Key Biscayne.

Registration will begin at 8:30 a.m. with orientation to begin at 9 a.m. We have a new category this year recognizing vehicles with a panoramic sunroof so will give out details on judging procedures at that time.

We know Miami traffic can be a bear at that time, but please leave yourself enough time to get to the hotel on time so we can stay on schedule.

Leave your car with the valet and tell them you are with Topless in Miami.

 Brown bag (actually, the bags are blue!) lunches will be available between 11:30 a.m. and 1 p.m., so when you actually eat is up to you. Keep in mind we want to finish up judging as early in the afternoon as possible. The reception for the awards dinner will be that evening at the hotel with the reception starting at 7:30 p.m.

We are still getting confirmation on entries, but so far the list of vehicles includes the 2017 Porsche 911 Carrera S, Chevy Camaro, VW Beetle Dune, Nissan 370Z, Nissan Murano, Alfa Romeo 4C Spider, Chrysler Pacifica, Infiniti QX60, Mazda MX-5 Miata, Mercedes SLC 300, Mercedes SL65, BMW X5 xDdrive 40e, Mini Cooper S, and Mustang GT Convertible Premium!

 We want to take this opportunity to thank you once again for your support of this event. You have made it the success it is today. See you there!!!








Thursday January 28th - Noon

93rd  Aero Squadron Restaurant

1395 NW 57th Avenue
Miami, FL 33126

Just a reminder about Thursday's SAMA luncheon, noon, January 28, at 94th Aero Squadron, 1395 NW 57th Avenue (Exit 836 Expressway at 57th Avenue).

This will be a business meeting. Bill Adam will give the latest on Rides-N-Smiles (coming up February 27), Paul Borden has some updates on Topless-in-Miami (June 2), and we want to discuss guidelines for an annual award to honor Ron Beasley. The Award will be for "Excellence in Automotive Journalism" but we have not yet worked out details.

If you have any questions about the coming year, this will be a good time to ask them!

Also: Dues for 2016 are due! Dues are $100 for Press members, Please check with Treasurer Marcello Serrato for the amounts for Corporate and Associate memberships.

RSVP to Angelo Serrato at 954-428-6689 or email him at 




2016 Volkswagen Passat

What:   Opportunity to learn about and drive the new 2016 Passat, learn about Volkswagen design, and learn about the new technology now available on VW’s midsize sedan in a casual setting.

When:   Friday, December 4, drives available from 9 – 4 p.m. (media are welcome to come as they become available – not required to stay the entire day or session)

**Important note, we will offer a presentation in the morning and another at lunch with drives available throughout the day. However, media are not required to stay during the entire session. Media can come and go as they feel and stay for as long as they want.


Fussé Studios
327 N.E. 59th Terr.
Miami, Fl, 33137

VW attendees:
- John Schilling
- Will Gock
- Darryll Harrison
- VW designer (TBD)

- (3) new 2016 Passat models

Food and refreshements will be available!

Darryll Harrison, Jr.
Manager, Lifestyle, Regional and Innovation Public Relations

Volkswagen of America, Inc.
3553 Atlantic Ave. #1337
Long Beach, CA 90807

Office 310.773.6720
Mobile 562.704.6575|@VWnews|LinkedIn

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THURSDAY NOVEMBER 5th, 2015 - Raleigh Hotel Miami Beach -

Join us for the October SAMA luncheon hosted by

Otie McKinley from the Chevrolet Communications team will be talking trucks and showcasing the  2016 Chevrolet Colorado Diesel

Thursday October 22nd, 2015
The Curtiss Mansion
500 Deer Run , Miami Springs, FL 33166
11:30 - 3:00 PM

RSVP to Angelo Serrato at 954-428-6689 or email him at  no later than Friday, October 16th, so 
we can get an accurate count.

Remember to bring your driving license.


It’s a celebration of craftsmanship for the upcoming launch of the all-new MINI Clubman!


Please join MINI USA on Friday, October 16 at Hype Studios for a preview of the Clubman and a curated showcase of local craftsmen from the Miami area.  The event will begin with a private presentation for select journalists with the MINI product team to discuss the design and key features of the new Clubman before it opens to consumers.     


Afterwards, you’ll have a chance to engage with a number of local artisans that will be on hand to demonstrate their process, products and passion for their craft, including:

·         Concrete Beach Brewery  

·         R House  

·         Letterpress Girls

·         Roger Ximenez

·         Caveat

·         Miami Club Rum


See below for full details.  Please RSVP by Tuesday, October 13 to Mariella Kapsaskis, or Matt Luzuriaga,



Event Details:


Date:   Friday, October 16

What:   Celebration of craftsmanship with the all-new MINI Clubman. 

Time:               4:30pm, Exclusive Media Preview

5:00-6pm, Crafstmen Experience (consumers will be invited into the venue to also partake in the showcase and view the car)

Venue: Hype Studios

255 NW 25th St

Miami, FL 33127

RSVP by 10/13: Mariella Kapsaskis, or Matt Luzuriaga,








Matt Luzuriaga 

Manager, Public Relations

470 Park Avenue South, 4th Floor North
New York, NY 10016





Dear SAMA members:

Per Ron’s request, we will be having a Celebration of his life that will be held this Sunday Oct. 11, at 4:00 at the Coconut Sailing Club, a place he loved.

The Coconut Grove Sailing Club sits on the waterfront of Coconut Grove. ... 2990 South Bayshore Dr., Coconut Grove, FL 33133 Tel: 305-444-4571.

See you there!


Bill Adam, President
Paul Borden, Vice President
Pepe Delfino, Secretary
Marcello Serrato, Treasurer




My Dear Friends,

            In the early morning hours today, Ron Beasley lost his battle with cancer and I now sit here with conflicting feelings. In my heart, I feel a great sadness for losing someone I admire and like, but I’m aware that this is a selfish emotion. My head tells me that he is now without pain - something he has lived with for quite some time – and is now in a much better place than this world where we live. I’m sure he has also rejoined the love of his life and for this, I feel happy.

            We all owe Ron so much, for without his vision, passion, and drive, our wonderful SAMA organization wouldn’t exist. His ideas and leadership have given us a group that is respected and admired throughout the country. Right to the end, he was so proud of SAMA. So proud of what we do and what we CAN do!

            Many of us ( and I include my self ), were unaware of just what a rare, wonderful human being Ron was. His somewhat brisk demeanor hid his spirit of caring – a quality that all of us on the executive board were to see on a visit with him at the hospital. Ron knew that his body was failing and that his clock was winding down, and wanted to do something special for the world. He was working on his will, leaving an ongoing trust fund to assist young, needy future writers. We were all humbled by his generosity.

            We are all so blessed to have had the chance to watch, listen to, and know Ron. He leaves us a marvelous gift – SAMA – where we will remember him forever! Please say a silent prayer and thank you for this man…..

Bill Adam